Mass Media and Popular Culture in Argentina and Mexico in the 1960-1970s

Session Submission Type: Panel

Abstract

In Latin America, the late 1960s and early 1970s were years marked by political tensions and a push for social change. Bureaucratic authoritarian governments in the particularly in the Southern Cone used political repression as a way to impose economic policies based on exclusion while in Mexico the government waged wars against university students and political activists. Consequently, popular culture was marginalized and disavowed as a part of a strategy that entailed the rigid exclusion of the working class and the perpetuation of traditional gender roles and social class divisions. This panel examines the ways in which literature and comics produced in Argentina and Mexico responded to the official ideology of those years by promoting new gender roles and challenging narrow definitions of the national community

Sub Track

• Mass Media and Popular Culture

Session Organizer

• Carolina M Rocha, Southern Illinois University/Edwardsville

Chair

• Karina E Vazquez, University of Alabama

Individual Presentations

• Reading Mafalda as a Gendered Subject in 1960s and 1970s Argentina - Adriana Premat, University of Western Ontario

• Disciplinando la mirada: la retórica visual de la revista Gente durante los setenta en Argentina. - Karina E Vazquez, University of Alabama

• Doubled Detection in Manuel Puig’s The Buenos Aires Affair - Erin H Redmond, Alfred University

• Intoxicated Writing: Onda writers and the drug experience in 1960s Mexico - Hugo M Viera, Westfield State University

Discussant

• Jessica L Stites Mor, University of British Columbia/Okanagan