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With the renegotiation of NAFTA, the North American project gained relevance once again. However, this paper contends that the North American project did not change much of its original version: it still relies on trade and worse, it left important issues aside once again. The new NAFTA included elements already thought of at other more contemporary agreements, such as e-commerce and the inclusion of new communication technologies. However, it abided to a closed regionalist approach to trade (with harsh national content and origin rules) and did not include "new generation" free-trade agreements' innovations, such as the inclusion of environment, labor, social participation, or democracy. This paper focuses on the diminished role of environment in the new North American project.