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I explore how mid-level Indigenous state agents, including coaches, in Guatemala navigate literacy practices in contexts of Indigenous language heterogeneity, including language shift, and complex policy environments. Drawing on a 14-month ethnographic comparative case study of coaches working in primary schools across four school districts in Maya communities, I argue that we must pay greater attention to how mid-level actors adapt to (dis)continues of competing “educational projects” around literacy, bilingualism, and school management (Bartlett, 2007).