Not My Captain America: How Diversity Initiatives Affect Marketplace Decisions and Policy Support

• In Event: Racial Attitudes

Brief Overview

We find that those exposed to a black Captain America are more likely to think the decision is a bad one and state that they will not buy tickets to such a movie, compared to those exposed to the condition that featured a white Captain America.

Authors

• Samuel Robert Gubitz, Northwestern University

• Denzel Avant, Northwestern University