Effects of Negative Campaigning on Voting Behaviour in Multiparty Systems

• In Event: Political Message Effects and Processes

Brief Overview

This is the first country comparative study on the effectiveness of negative campaigning and the first study to show which parties actually benefit when voters change their preferences in response negative campaigning.

Authors

• Annemarie Walter, University of Nottingham

• Cees Van Der Eijk, University of Nottingham - UK