Unveiling Valence: The Emergence of Party Power in Modern Japan

• In Event: JSS SESSION: Domestic Politics in Asia

Brief Overview

The importance of the party brand in influencing voter choices has been established in numerous Western democracies, but has yet to be evaluated in other prominent democracies like Japan. This paper empirically tests valence for the Japanese case.

Author

• Jordan Hashim Hamzawi, University of California Davis