The Effect of Irrelevant Visual Cues on Candidate Evaluation

• In Event: Everything is Political

Brief Overview

Using survey experiments on a national sample of adults in the United States, we examine whether the presence or absence of the audience in the background of a candidate’s photograph changes how voters evaluate the personal traits of the candidate.

Authors

• Tomoya Yokoyama, Rikkyo University

• Yoshikuni Ono, Tohoku University