Understanding Implicit Racial Appeals in Presidential Campaigns

• In Event: U.S. Presidential Elections: Strategies and Outcomes

Brief Overview

We build on recent research introducing an approach for identifying racial biases in text corpora to investigate the use of implicit racial appeals in 2,709 campaign speeches delivered by presidential candidates between 1952-2016.

Authors

• Douglas R. Rice, University of Massachusetts Amherst

• Jesse Hessler Rhodes, University of Massachusetts-Amherst

• Tatishe Mavovosi Nteta, University of Massachusetts-Amherst