Navigating Identity in Campaigns: The Influence of Race & Gender on Strategy in U.S. Congressional Elections

• In Event: JSS SESSION: Politicians' Communication across Contexts

Brief Overview

Using a Structural Topic Model on 6,000+ campaign websites from 2008-2016, I find that underrepresented candidates are associated with more messages regarding competency. This messaging is correlated with higher vote share and voter sentiment.

Author

• Jennifer Elaine Cryer, Stanford University