Rational Use of Populist Rhetoric: Evidence from the 2016 Presidential Campaign

• In Event: Campaigns and Populism

Brief Overview

We study the use of populist rhetoric in 2016 US presidential campaign. We use text analysis to compute speech-level populism intensity and investigate its drivers (local characteristics) and effectiveness (on raising the support for the candidate).

Authors

• Gloria Gennaro, Bocconi University

• Giampaolo Lecce, Bocconi