Interpreted Political Interest: Experimentally manipulating civic customization to measure on exposure to politics on Facebook

• In Event: Social Media and Political Learning

Brief Overview

We conduct an experiment on Facebook examining the effect of civic customization on how users are categorized as interested in politics or not and the amount of exposure to political content they receive on the site.

Authors

• Melanie Medeiros, Michigan State University

• Victoria Toper, Michigan State University

• Kjerstin Sonja Thorson, University of Southern California