Does the Message Matter? Examining the Effect of Targeted Get Out the Vote Appeals on the Political Engagement of Under-Represented Groups

• In Event: Experiments in Race and Ethnic Politics

Brief Overview

Using a survey experiment, we test whether racial and ethnic minorities are even more inclined to participate when exposed to GOTV messages that highlight their group identity, especially among those who have stronger levels of group attachment.

Authors

• Cheryl Boudreau, University of California-Davis

• Jennifer L. Merolla, University of California-Riverside

• Sono Shah, University of California, Riverside