Electoral Campaigns / Electoral Campaigns

Holli A. Semetko, Emory University

Congressional Campaigns and the Strategic Use of Online Advertising - Kurt Pyle, Kenyon College

The Diminishing Marginal Effect of Campaign Ads Spending: A Time Series Analysis of the 2012 Presidential Election - Xiaodong Fang, Independent

Fitting the Prototype or Defining the Role?: Presidential Campaigns, Candidate Traits, and Voter Behavior - Austin Carl Hofeman, George Mason University

The Mad Men Effect on Television Ads in Presidential Campaigns - Kim Hixson, Frostburg State University

Holli A. Semetko, Emory University

Andrew M. Daniller, University of Pennsylvania