Dynamics of Emotive Campaigning in the 2015 Irish Same-Sex Marriage Referendum

• In Event: JSS 4
  In JSS Session: Emotions and Motivation

Brief Overview

In 2015, Ireland became the first country in the world to approve equal marriage rights for same-sex couples by popular vote. I use this exceptional referendum to explore the use of emotive campaign rhetoric by both pro- and anti-change campaigns.

Author

• Luke Field, University College Cork