Choosing to Avoid? A Conjoint Experimental Study to Understand Partisan Selective Exposure and Avoidance on Social Media

• In Event: JSS 6
  In JSS Session: JSS: Political Information Exposure, Acceptance, and Interpretations

Brief Overview

In this conjoint experiment we find that 1) most people tend to avoid news items with out-party cues while only extreme partisans choose news items with in-party cues and 2) social endorsement plays no role in driving people's news selection behavior

Authors

• Subhayan Mukerjee, University of Pennsylvania

• Tian Yang, University of Pennsylvania