From Home Base to Swing States: Political Advertising in the Digital Age

• In Event: Campaign advertising in the U.S.

Brief Overview

Using data from over 40,000 digital advertisements published during the 2020 primary season, we show that presidential candidates use digital advertising to target their home states, swing states, and states with early primaries.

Authors

• NaLette Brodnax, Georgetown University

• Piotr Sapiezynski