Mixed Affective States and the Fundamental Challenge of Persuasion.

• In Event: Advances in emotions and politics: how to measure emotions

Brief Overview

We develop a theory of and a method to identify mixed affective states – when individuals report feeling multiple emotions at once. They further present studies showing that such states are common in response to political information.

Authors

• Joshua Ronald Gubler, Brigham Young University-Provo

• Christopher Karpowitz, Brigham Young University-Provo