What You See is (Not) What You Get: A Multimodal Analysis of National Identity in Presidential Campaign Ads

• In Event: JSS 2
  In JSS Session: Comparative and International Political Communication

Brief Overview

This study used multimodal discourse analysis to identify the significantly different manners in which two democratic countries, the United States of America and Indonesia, display threats to national identity in presidential election campaigns.

Author

• Dean Jackson, University of Nebraska - Lincoln