Who influences online public opinion in China? Measuring the interaction between the public, influencers, mass media, and government using Weibo data

• In Event: Propaganda and Censorship in China

Brief Overview

By employing sentiment analysis, dynamic regression, and an unsupervised topic model, I find that influencers play an important role in arousing public opinion in Weibo; however, in the long run, mass media and the government prevail.

Author

• Yuehong Tai, University of Iowa