Political Marketing and Party Strategy in India’s 2019 election

• In Event: Political Communication and Information Contexts: A Comparative Perspective

Brief Overview

Drawing on a corpus of political ads in the Facebook India Ad Library, we content analyze the most popular ads in vernacular languages, for ad characteristics, issue content, framing techniques, and target audiences in the context of party strategy.

Authors

• Kiran Arabaghatta Basavaraj, University of Exeter

• Holli A. Semetko, Emory University

• Susan Banducci, University of Exeter