Logging on to Political Consumerism: How Digital Media Use and Pro-Environmental Attitudes Drive Boycotting and Buycotting

• In Event: Online Activism and Social Movements

Brief Overview

This paper examines the implications of pro-environmental attitudes and digital media use for political consumerism. We find that digital media use drives boycotting and buycotting. However, pro-environmental attitudes drive buycotting only.

Authors

• Lauren Copeland, Baldwin Wallace University

• Aaron Christian Sparks, Elon University