When They Go Low, We Go Lower: Reexamining Negativity in Congressional Tweets

• In Event: Using Rhetoric and Ads to Connect with Voters

Brief Overview

Leveraging over 2 million congressional tweets from 2013-2020, we assess the impact of a representative’s political power, or lack thereof, on their use of strategic negative sentiment in their public rhetoric across varied institutional contexts.

Authors

• Whitney Hua, University of Southern California

• Maggie Macdonald, New York University