Redesigning Women? Women Congressional Candidates and Campaign Advertising

• In Event: Gender and American Political Candidacies and Elections

Brief Overview

I explore women candidates' self-presentation in advertisements in 2014-2020. By watching and coding video ads and interviewing "campaign insiders," I examine how campaign strategy has evolved since 2014 and the motivations behind these changes.

Author

• Cammie Jo Bolin, Georgetown University