Progressive Campaigns, Social Media Ads and Young Voters: Null Effects from the 2019 UK General Election

• In Event: Voter Behavior and Attitudes

Brief Overview

We embedded a large-scale randomized experiment in a high-profile digital ads campaign on social media encouraging young people to register to vote in the 2019 UK General Election. We find no effect of the digital ads campaign on voter registrations.

Authors

• Florian Foos, London School of Economics and Political Science

• Peter Charles John, King's College London

• Asli Unan, King's College London