Fooled by Facial Appearance: Candidate Gender, Facial Dominance, and Voter Bias

• In Event: Identity and Elections

Brief Overview

Even if a candidate presents a campaign pledge, the voters’ assessment of the candidate’s viability and electability may depend not only on the content of the candidate’s pledge or gender, but also on his or her facial features.

Authors

• Yuya Endo, Tohoku University

• Yoshikuni Ono, Waseda University

• Tomoya Yokoyama, Kanazawa University

• Koyo Nakamura, University of Vienna