Facebook, Ads, Targeting and Propaganda in the 2019 Lok Sabha Election

• In Event: Political Campaigning on Social Media in India’s 2019 National Election

Brief Overview

Using computational methods, I compare political parties' targeting strategies in official vs. propaganda pages, where different audiences were targeted across regions during the 2019 election, to identify evidence (and topics) of misinformation.

Author

• Kiran Arabaghatta Basavaraj, University of Exeter