Media over Message? A Gendered Comparison of the News Coverage and TV Ads of the 2020 U.S. Senate Candidates

• In Event: Political Communication in the 2020 US Election

Brief Overview

Using content analysis, this study analyzes the content of the media coverage and television ads of the 22 women candidates running for the U.S. Senate in the 2020 general election and their opponents to test for gender differences.

Authors

• Dianne G. Bystrom, Iowa State University

• Mary Christine Banwart, University of Kansas