The Social Media Presidency: Donald Trump, Twitter, and New Strategies for Presidential Party Leadership

• In Event: Going Public and Presidential Rhetoric

Brief Overview

This paper examines how presidents strategically use social media to attempt to maintain the loyalty of their co-partisans. Data: Tweets from the Obama and Trump administrations.

Authors

• Sam A Fontaine, University of California-Santa Barbara

• Daniel Gomez, University of California-Santa Barbara