The Effects of Live, Authentic, and Emotional Instagram Images on Perceptions of Congressional Candidate Electability

• In Event: Social Media and American Politics

Brief Overview

We test the effects of exposure to authentic, live, and emotional congressional candidate Instagram images on citizens’ perceptions of the candidate's electability, likelihood of voting for the candidate, and overall candidate evaluation.

Authors

• Diana Zulli, Purdue University

• Terri L. Towner, Oakland University