Lexicographic Preferences in Candidate Choice

• In Event: Tradeoff and Cross-Pressures in Vote Choice

Brief Overview

In two conjoint studies, we show that voters rank their preferences and primarily seek to satisfy their preference for the candidates’ party affiliation. Other characteristics, like gender and race, can play a part if party affiliation is irrelevant.

Authors

• Simon Calmar Andersen, Aarhus University

• Morten Hjortskov, Aarhus University