Party competition in Delhi 2019: Evidence from Hindi and English sources on Facebook

• In Event: Political Campaigning on Social Media in India’s 2019 National Election

Brief Overview

This study compares AAP, BJP and INC activity on Facebook in the 2019 Delhi Lok Sabha campaign, in Hindi and English, including targeted political ads, party and media agendas, and URL Shares to assess the potential for influence on party support.

Authors

• Holli A. Semetko, Emory University

• Kiran Arabaghatta Basavaraj, University of Exeter

• Anup Kumar, Cleveland State University