Self-Affirmed for Energy Efficiency: Intentions and Actions to Change Behavior

• In Event: Emerging Technologies: Their Impacts and Costs

Brief Overview

It is challenging for low-to-medium-income individuals to adopt energy efficiency behaviors. I introduce a psychological intervention called "self-affirmation" that may encourage energy conservation and deploy a survey experiment to test its effects.

Authors

• Catherine Chen, The Ohio State University

• Caezilia Loibl, The Ohio State University

• Stephanie Moulton, The Ohio State University

• Lorraine Whitmarsh, University of Bath

• Hongtao Yi, Ohio State University-Main Campus