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Narrative Risk Communication: Does Narrator Matter?

Fri, April 8, 4:45 to 6:15pm CDT (4:45 to 6:15pm CDT), TBA

Brief Overview

An experimental survey design tests direct effects of narrator assignment to visual risk communication messages on intent to get the COVID-19 vaccine, mediating effect of affective response, and the moderating effect of beliefs measured by ideology.

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