Expanding Grassroots Support Through Social Media Outreach in a Political Campaign

• In Event: Political Communication Strategies and Choices

Brief Overview

Here we build upon limited previous research to analyze the online content and reaction to a major political campaign’s Twitter posts across a four-year period, both before and after a significant election.

Authors

• SoRelle Wyckoff Gaynor, University of Maryland

• Jim Gimpel, University of Maryland-College Park