Does Microtargeting Work? Evidence from an Experiment during the 2020 United States Presidential Election

• In Event: Campaign Messaging

Brief Overview

I test the effect of targeting political ads in the 2020 US election with a novel survey experiment that trains an algorithm to optimize ad allocation on respondent traits. I find an effect among unaligned respondents who had not already voted.

Author

• Musashi Harukawa, University of Oxford