Political Advertising on Social Media : A Study of Digital Election Campaigning in India

• In Event: Political Marketing

Brief Overview

The paper uses mixed methods to study political advertising on social media by taking the case of state election campaigning in India. It examines online campaigning strategies and the significance of various advertising entities used.

Authors

• Neelesh Agrawal, Ashoka University

• Ananay Agarwal, Ashoka University

• Shivam Gangwani, Ashoka University

• Ishika Sharan, Ashoka University