Building the Brand: How Valence Affects the Fortunes of New Political Parties

• In Event: Parties, Party Systems, and Representation

Brief Overview

Why do some new political parties stick around while others fail? This paper examines this question through valence—the competence and likeability of candidates and parties. Parties with positive valence are more likely to survive long term.

Author

• Jordan Hashim Hamzawi, Harvard University