Do Billboard Advertisements Increase Voter Turnout? A Large-Scale Field Experiment

• In Event: Understanding GOTV and Voter Mobilization Efforts

Brief Overview

Prior to the 2020 election, 298 billboards were randomly assigned to display GOTV messages in urban areas with substantial minority populations. Various estimation approaches show weak positive effects of signage on turnout.

Authors

• Donald P. Green, Columbia University

• Lionel Wilson Chong Huang Ong, Columbia University

• Kylan Rutherford, Columbia University

• Aaron Schein, Columbia University