Is This a Ballot or the SATs? The Effect of Long Ballots on Voter Information Acquisition and Cognitive Processing

• In Event: TMI: How People Deal with (Mis)Information

Brief Overview

On Election Day, voters confront long ballots with dozens of races. How do these long ballots complicate voter’s decision making process? Do voters faced with long and complicated ballots acquire less information about candidates for public office?

Author

• Steven Perry, Rice University