Which News Goes Viral? Measuring Identity Threats and Engagement with News Media Posts on Twitter and Facebook

• In Event: Internet Politics: The Spread of Political Agendas and Issues on Social Media

Brief Overview

Using observational and experimental data, we examine whether news media content that highlights social identities such as racial/ethnic identities is more likely to generate engagement on social media sites.

Authors

• Daniel Jacob Hopkins, University of Pennsylvania

• Yphtach Lelkes, University of Pennsylvania

• Sam Wolken, University of Pennsylvania