The Spillover Effect of Massive Negative Attack Ad Campaigns in Top-of-the-Ticket Campaigns on Outcomes of Down-Ballot Contests in a Polarized and Nationalized Political Environment

• In Event: Responses to Frames and Tone in Political Advertisements

Brief Overview

As a prelude to studying 3o swing counties during the 2022 & 2024 cycles, mixed method research exposes 500 college students to attack ad campaigns in a hypothetical top-tier race to determine impact on vote choice in 2 county-level contests.

Authors

• J.J. Ames, University of Oklahoma

• Melody Rowlett, University of Oklahoma

• Connor Masella, University of Oklahoma

• Denis K Cheruiyot, Univerrsity of Oklahoma