Estimating Ad Effects in the 2020 Presidential Campaign

• In Event: Presidential Campaigns

Brief Overview

This paper estimates the effect of ads on voters in the 2020 presidential race by leveraging broadcast ad totals from the Wesleyan Media Project and nearly one million survey respondents from Survey Monkey’s election tracking polls.

Authors

• Michael M. Franz, Bowdoin College

• Travis N. Ridout, Washington State University

• Erika Franklin Fowler, Wesleyan University

• Ken Goldstein, University of Wisconsin-Madison