The Effects of Parties' Campaign Strategies in South Korea

• In Event: New Parties in Comparative Perspective

Brief Overview

Parties in South Korea frequently engage in overt rebranding activities: changing their labels, replacing incumbents with new candidates, and making programmatic changes. How do they affect the electoral gains of the parties?

Authors

• Mi-son Kim, The University of Texas Rio Grande Valley

• Dongkyu Kim, The University of Texas Rio Grande Valley