The Face Mask as a Political Symbol in Campaign Advertisements

• In Event: Responses to Frames and Tone in Political Advertisements

Brief Overview

Focusing on political ads placed on television and on social media, we provide an account of the rhetorical polarization of mask-wearing among political elites and examine the circumstances under which they use face masks as a visual cue.

Authors

• Jielu Yao, Wesleyan University

• Travis N. Ridout, Washington State University

• Markus Neumann, Pennsylvania State University

• Erika Franklin Fowler, Wesleyan University