Influence-to-Action Model: Toward Measuring Relative Impact of Foreign Influence Campaigns

• In Event: The Political Consequences of Social Media

Brief Overview

We develop a social science-based Influence-to Action Model designed to measure the relative impact of foreign influence campaigns. The model seeks to assess the component of the influence campaigns that leads to behavior changes in their targets.

Authors

• Steve S Sin, University of Maryland-College Park

• Megan Rutter, University of Maryland-College Park

• Rhyner Washburn, University of Maryland-College Park