Look Who’s Talking About Latinos: How Democrats and Republicans Use Latino Identity Cues in Television Advertising, 2000-2016

• In Event: Political Parties and Elections

Brief Overview

Research on campaign outreach to Latinos on TV is limited beyond 2004. We content analyzed ads from 2000-2016 for Latino identity content. We find both parties engage in Latino targeting, although by 2016 immigration is highly polarized.

Authors

• Chris Flores, Stanford University

• Ali Valenzuela, Princeton University

• Derek Wakefield, Princeton University