Donate To Help Us Fight Back: Persuasion Rhetoric in Political Fundraising

• In Event: Campaign Messaging

Brief Overview

What language do political campaigns put into donation solicitations? This paper analyzes how fundraising appeals vary by party, fundraising platforms, and candidate characteristics.

Authors

• Seo-young Silvia Kim, American University

• Jan Zilinsky, Technical University of Munich

• Brian Michael Brew, University of North Carolina at Chapel Hill