Emotional Cues in Anti-Vaccination Conspiracies Compared

• In Event: The Role of Digital Media in Contentious Politics During Global Crises

Brief Overview

We use computational and qualitative text analyses to show how anti-vaxxers utilize emotional cues such as trust and fear in their videos, how this differs across country contexts, and the relationship between emotion cues and public engagement.

Authors

• Kaiping Chen, University of Wisconsin-Madison

• Sang Jung Kim, University of Wisconsin-Madison