Cross-Pressured by Issue Ownership: New Targets for Campaign Persuasion Efforts to Increase Partisan Defection

• In Event: Standing ePanel: Issues in American Politics

Brief Overview

I argue that people can be cross-pressured on issue ownership, and that campaigns can take advantage of this. By selectively emphasizing owned issues to these voters who care about that issue, campaigns can persuade voters to defect from their party.

Author

• Sarah Heise, The University of Texas at Austin