The Multiple Audiences for Twitter Communication: Strategic Choices across Campaigns for Statewide Office

• In Event: Media in Political Campaigns

Brief Overview

Twitter has a reputation for being a political medium that promotes polarizing campaign communication. Based on our analysis of tweets from candidates running in multiple states and both parties, we show that the reality is not quite so simple.

Authors

• Jim Gimpel, University of Maryland-College Park

• Rachel Hoffman, University of Maryland